Business
The Global University Campus programme is a month1 of immersive education in one of the most multicultural, advanced and vibrant cities in the world: London. The city serves as a hotbed for innovations in music, fashion, entertainment, banking, design and architecture. It also serves as the corporate headquarters for some of the world’s biggest and most well-known brands.
Students who sign up for the programme will be grouped under the Architecture, Business, and Design categories, ensuring that each trip is streamlined for your major area of interest. Eight trips are scheduled every year, with a minimum of 30 students per trip.
1 -The programme runs for approximately 23 days.
Why join the Business Stream?
London is one of the top financial centres in the world and is one of the leading tech cities in Europe. It forms part of a "golden triangle" (together with Oxford and Cambridge) and is considered as one of the world's most fertile centres of entrepreneurship and innovation.
The city has been a major business and trade centre since the Middle Ages and serves as headquarters to internationally-renowned groups and corporations like the World Bank, the London Stock Exchange, BBC, Burberry and Marks & Spencer. It is also home to the Silicon Roundabout, London's technology hub and answer to California's Silicon Valley. Google, Facebook, Microsoft and Cisco run their UK operations team in London.
Previous groups of Global University Campus students have visited and listened to industry speakers from HSBC, Adidas, Apple, Bank of England and Jaguar. Industry visits at innovation centres like the Impact Hub Westminster give students an overview of the thriving start-ups scene in London. Students learn first-hand how green concepts and other alternative ideas are marketable through finding SME niche markets like what The People's Supermarket and Rubies & Rubble did to turn “waste” foods into profit.
The Global University Campus programme is a unique opportunity for business and I.T. students to learn entrepreneurship at both a global and SME-level. You will get to interact with key people from all industries and see how they push the boundaries of innovation while at the same time, enjoying the city’s rich culture, history and arts scene.
Sample Global University Campus programme outline*
| Week 1: Define and Initiate | ||||
|---|---|---|---|---|
| Registration and Orientation | Academic Briefing | Supervision Session 1 of 4 | Study Skills Workshop 1 of 2 | Etiquette & English Proficiency Workshop |
| Analysing the Assignment Brief | Identifying Key Requirements | Research and Data Gathering | Leadership Training | |
| Identifying Assignment Criteria and Constraints | ||||
| Week 2: Plan and Frame | ||||
| Presentation and Interpersonal Skills Training 1 of 3 | Industry Speaker 1 of 3 | Supervision Session 2 of 4 | Industry Visit 1 of 3 | Cultural and Creative Industry Tour |
| Group Consultation and Brainstorming 1 of 3 | Cultural and Heritage Tour 1 of 2 | Stating the Problem | Data Analysis | Feasibility Study |
| Generating Ideas | ||||
| Week 3: Create and Organise | ||||
| Presentation and Interpersonal Skills Training 2 of 3 | Industry Speaker 2 of 3 | Supervision Session 3 of 4 | Industry Visit 2 of 3 | External Evaluation Session |
| Group Consultation and Brainstorming 2 of 3 | Study Skills Workshop 2 of 2 | Selecting an Approach | Data Analysis | Personal and Professional Development Session |
| Building a Model or Prototype | ||||
| Week 4: Implement and Communicate | ||||
| Presentation and Interpersonal Skills Training 3 of 3 | Industry Speaker 3 of 3 | Supervision Session 4 of 4 | Industry Visit 3 of 3 | Final Ceremony |
| Group Consultation and Brainstorming 3 of 3 | Cultural and Heritage Tour 2 of 2 | Refining the Design and Strategy | Data Application | |
| Internal Evaluation Session | Presentation of Results | |||
*Actual programme itinerary may vary. Kindly confirm with the Global University Campus Manager for the latest outline.
Industry Partners
