Programmes
Master of Arts in Fashion & Brand Management
KPT/JPT (R2/220/6/0014) 01/26 – MQA/SWA0103
The Master of Arts in Fashion and Brand Management is more than just a degree; it is a transformative experience that empowers you to make a lasting impact on the global fashion landscape. Unleash your creative genius, and pave the way for innovation and success in the exhilarating world of fashion and brand management.
Entry Requirements
- A Bachelor’s degree in the field or related fields with minimum CGPA of 2.50 or equivalent, as accepted by the HEP Senate. OR
- A Bachelor’s degree in the field or related fields with minimum CGPA of 2.00 and not meeting a CGPA 0f 2.50, can be accepted subject to rigorous internal assessment. OR
- Candidates without a qualification in the related fields or working experience in the relevant fields must undergo appropriate prerequisite courses determined by the HEP & meet minimum CGPA based on no 1 & 2 AND
- English Proficiency Requirement for International Students IELTS 6.0 OR TOEFL iBT 68-93 OR TOEFL PBT 551-589 OR CAE 169 – 194(Cambridge Advance English) OR CPE 169 – 194(Cambridge Proficiency English) OR CFE 169 -194(Cambridge First English) OR PTE 51-64(Pearson Test of English Academic) OR MUET Band 4
For non-Malaysian citizens, please refer to the Malaysian Qualification Agency’s (MQA) List of Overseas Qualifications & its equivalency with Malaysian Education System (PDF) to see if you meet the minimum entry requirements to obtain a student visa into Malaysia to undertake this course.
English Proficiency Requirement for International students
Either one of these :
- IELTS 5.0
- TOEFL iBT 34
- TOEFL PBT 410-413
- CAE160 (Cambridge Advance English)
- CPE 180(Cambridge Proficiency English)
- CFE 154-161(Cambridge First English)
- PTE 36(Pearson Test of English Academic)
- MUET Band 3
Objectives
Graduates of the Master of Arts in Fashion and Brand Management program are well-prepared to embark on successful careers as fashion brand managers, marketing strategists, creative directors, retail buyers, and entrepreneurs in the ever-evolving fashion industry.
Develop strong brand management skills: Students learn the art of brand building and brand management, including developing brand identities, crafting brand narratives, and managing brand equity.
Foster creativity and innovation: The program nurtures students’ creativity and encourages innovative thinking in the context of fashion and brand management.
Cultivate strategic thinking and business acumen: Students acquire essential business skills and develop a strategic mindset to effectively navigate the complex fashion landscape. They learn how to analyze market trends, conduct consumer research, and develop strategies to position brands successfully.
Cultivate strategic thinking and business acumen: Students acquire essential business skills and develop a strategic mindset to effectively navigate the complex fashion landscape. They learn how to analyze market trends, conduct consumer research, and develop strategies to position brands successfully.
Develop a comprehensive understanding of the fashion industry: The program provides students with a deep knowledge of the fashion industry, including its history, evolution, and current trends. Students gain insights into various aspects such as fashion design, textiles, manufacturing, retail, and distribution.
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Learning Outcome
- At the end of this programme, students will be able to:
- Graduates will have a comprehensive understanding of the fashion industry, including its historical development, key players, current trends, and global dynamics. They will possess a deep knowledge of fashion design, manufacturing, retailing, and distribution processes.
- Graduates will develop strong analytical and strategic thinking skills, enabling them to identify market opportunities, assess consumer behavior, and devise effective brand strategies.
- Graduates will have honed their creative abilities and cultivated an innovative mindset within the context of fashion and brand management. They will be able to generate unique and compelling ideas, envision trends, and apply creative problem-solving techniques.
- Students will acquire the necessary skills to build and manage fashion brands effectively.
- They will be able to develop brand identities, position brands in the market, and create brand experiences that resonate with target audiences.
- Graduates will have enhanced communication skills, both written and verbal, to effectively convey ideas, strategies, and brand concepts. They will be proficient in creating professional presentations and delivering persuasive pitches to stakeholders, clients, and colleagues.
- Graduates will have experienced working collaboratively in teams on various projects and case studies. They will be adept at collaborating with diverse individuals, leveraging different perspectives, and effectively contributing to group dynamics.
- Through industry projects, and networking opportunities, students will gain practical experience and build professional networks within the fashion and brand management industry.