Courses

Bachelor of Arts (Hons) in Professional Communication

The importance of communication as an integral part of individual success is recognised in this programme as it strives to equip students with the ability to communicate at all levels of society. Students are exposed to the varied skills of communication, advertising, public relations, writing and marketing as well as the soft skills of interacting well with people to enhance communication effectiveness.

Entry Requirements

Cyberjaya

A pass in STPM/A-Level or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM/O-Level or its equivalent OR
A pass in STAM with a minimum grade of Jayyid and a credit in English at SPM or its equivalent OR
A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent OR
A Diploma in Media and Communication or its equivalent OR
Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent. AND
English Proficiency Requirement for International student

IELTS 5.0 OR TOEFL iBT 34 OR TOEFL PBT 410-413 OR CAE160 (Cambridge Advance English) OR CPE 180(Cambridge Proficiency English) OR CFE 154-161(Cambridge First English) OR PTE 36(Pearson Test of English Academic) OR MUET Band 3

Freetown

Government Sponsorship

Degree level: 5 credits of WASSCE or O Levels in not more than two sittings or 4 credits together with a Higher Teacher's Certificate (HTC)/ Higher National Certificate (HND) from a recognised institution.

The following are recognised as credit passes: - WAEC/GCE O Level (Grade 1 to 6); WASSCE (Grade A1 to C6); AEB and University of London Examinations taken in or after 1973 (Grade A to C).

Direct Entrance

Any of the following passes in the Advanced Certificate of Secondary Education (A.C.S.E.E) or equivalent:

Two principal Level passes and one subsidiary at the same sitting;
Two principal level passes not at the same sitting provided they are both "C" or higher.

Gaborone

Pass STPM / A Levels with minimum 2 principals; OR
Pass Foundation / Matriculation programme in related field; OR
Pass Diploma in related field; OR
Any other equivalent qualifications recognised by the Malaysian Government.

Students with a recognised Diploma in related field will be given advanced standing into the Degree Programme.

Phnom Penh

Certificate of Upper Secondary High School – Grade 12 (Pass the National High School Exam)
Foundation certificate from Limkokwing University or another recognised Institute Credit Transfer Students:
Students who wish to further their studies at Limkokwing University from another programme or institution can submit their transcripts for advance standing entry. Credit exemption will be given for students who demonstrate sufficient ability in their chosen fields.
English Language Proficiency
English certificate from a recognised institution of learning or IELTS 5.0/ TOEFL iBT 60 or equivalent. Students who do not satisfy the minimum English entry requirement must first take an English course at the University before proceeding into their Associate Degree programme. The duration of the English course will determined by an English aptitude test.

Maseru

A minimum of 5 C grades including a C in English and/English Literature, with Drama as an added advantage for BA (Hons) in Digital Film. or
Diploma in Mass Communication

For non-Malaysian citizens, please refer to the Malaysian Qualification Agency’s (MQA) List of Overseas Qualifications & its equivalency with Malaysian Education System (PDF) to see if you qualify for this course.

Career Opportunities

Communications Manager
Senior Writer
Editor
Copy Editor
Copywriter
Advertising Manager
Freelance Writer
Columnist
Public Relations Officer

Programme Structure

Cyberjaya

Year 1
Semester 1	Semester 2
Writing Skills for Communicators	Writing for Mass Media
Communication Theories	Communication in the New Economy
Public Speaking & Presentation Skills	Principles of Public Relations
Introduction to Web Technology	Advertising Creativity
Fundamentals of Organisational Behaviour	Digital Imaging
Select One:	Select One:
Malaysian Studies	Moral Studies
Co-Curriculum 1	Islamic Studies
	Co-Curriculum 2

Year 2
Semester 3	Semester 4
Writing for Creative Industries	Media Audience Studies
Media Law and Ethics	Communication Technology
Global Marketing
Major: Select One	Major: Select Two
Public Relations Writing	Corporate Communication
Copywriting	Managing Publicity & Media Relations
	Media Planning
	Strategic Advertising
Elective: Select One	Elective: Select One
Public Relations Communications	Consumer Behaviour
Advertising Agency Management	Dynamics of Small Business
	Principles of Business Law
	Global Classroom
Select One
Bahasa Kebangsaan A/B
Co-Curriculum 3

Year 3
Semester 5	Semester 6
Communication Research Methods	Dissertation
Entrepreneurship	Innovative Problem Solving Skills
Strategic Marketing Communication
Major: Select One	Major: Select One
Public Relations Campaign	International Public Relations
Advertising Campaign	Global Advertising
Elective: Select One	Elective: Select One
Advertising Regulations, Issues & Ethics	Internet Marketing
Public Relations Management	Digital Advertising
Internship