Diploma in Public Relations
Public Relations (PR) is the art and science of managing the communication between an organization and its publics to build a positive image in the marketplace, especially where it will have an impact on the sale of goods and services.
Every organization that is in this business of building a market for its goods or services and has a stake in how it is portrayed in the marketplace, will find it necessary to engage the Public Relations specialist.
With the realisation that Public Relations is an image shaper, contemporary management has come to regard Public Relations as a vital management function on par with other aspects like Marketing, Operations, Finance. The Associate Degree in Public Relations lays the foundation for young people to be successful PR practitioners, mastering the initial skills to be good communicators whether in print, in person and on the phone and how to match precise PR messages to meet company objectives.
Related Courses
Alumni Profile
Louai Ziad Idriss
Versatile Media Producer
“Limkokwing University gives students a chance to practice what they study in real life, which is a great aspect of building up and shaping students’ skills so they can graduate with a degree and professional experience.”
Career Opportunities
- PR Executive
- PR Manager
- PR Director
- PR Consultant
- Corporate Communications Manager
- Journalist
About the Industry
A form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common.
Industry Partner
Malaysian Institute of…
The Malaysian Institute of Directors (MID) and Limkokwing-MDI aim to effectively promote world-class…