Creative intelligence is embedded in the capabilities of people whose great ideas must result in products and services that add value to the way people live their lives.

Recent outburst of social networking is a testimony that ideas of young people have the capacity to make a vast difference to the world with the phenomenal success of Facebook, Yahoo, Twitter and others.

However, youths need encouragement and the right mechanisms to provide the incentives for these ideas to be moulded and shaped into the products that can be marketed.

The Limkokwing Foundation for Creative Excellence is in search of individuals with the passions for what they believe in.

News splashes on students who excel in sports, shine in debating societies, do well in computer clubs or adept in organising events, abounds.

The Limkokwing Foundation wants to know more about such individuals who just needs a little boost to find success in what they love doing most.

Many great discoveries were made by people who did not do well in school but their great interest in doing something they love has brought them to greater heights.

Limkokwing believes in the 10,000 hours rule. The idea is that it takes approximately 10,000 hours of deliberate practice to master a skill.

For instance, it would take 10 years of three hour practice daily to master a subject and approximately five years of full-time employment to become proficient in a field.

Prominent figures such as Steve Jobs, Bill Gates and even Tiger Woods became so adept in what they do from the many hours they had invested in their interests.

In a CNN report in 2006, an example was provided to explain that it is simply a matter of adopting a mindset to do better that made the difference between those with the passion to excel than those who were simply interested in doing the job.

For instance, when amateur singers take a singing lesson, they experience fun and treat it as a channel to release tension but for professional singers, it’s quite the opposite as they tend to increase their concentration and focus on improving their performance during the lesson.

Essentially, what Limkokwing is trying to convey is that they are keen to invest in young people who show they have the discipline and the interests to make something of their lives.

As a global university with wide-ranging activities that include setting up accelerator units, they will offer jobs to those who successfully complete their studies with them.

The Limkokwing Foundation for Creative Excellence has been specially set up to ensure all categories of Malaysians are able to contribute to building a national resource of creative and innovative capabilities.

Often those with creative ability are unable to participate owing to financial constraints in acquiring the learning or lack the opportunities to up take the study.

The Foundation has been providing financial assistance for over 10 years and has spent over RM100 million to boost Malaysia’a pool of talented human resource.

The Foundation encourages all school leavers to apply, especially those who have excelled in some area of their school life whether it is in sports, art, debate, writing or other aspects where they have strong interests.