Limkokwing Swaziland Public Relations Students Society celebrates first anniversary
Limkokwing University Swaziland’s Public Relations Students Society celebrated their first anniversary on the April 30th at the University campus. The ceremony was attended by Royal Swaziland Sugar Corporation’s Corporate Communication manager Sifiso Nyembe and invited alumnus who had contributed to the club’s inception.
Public Relations Students Society is a pre-work global movement with chapters in various countries. The society aims at enhancing students’ knowledge of public relations and providing access to skill advancement opportunities, in order to develop highly qualified, well-prepared professionals.
The anniversary celebration signified a success for the Limkokwing Swaziland’s public relation community, as it paves a way towards a well-established public relations industry in Swaziland as whole. Alumni who spoke at the event said public relations was a very new profession to Swazi industries, which could mean a difficulty in students finding avenues to gain experience on the field, but with the society’s existence, students can support each other in developing public relations in the country.
Alumna Lindiwe Matsenjwa, who graduated with an Associate Degree in Public Relations and is currently employed as Brand Manager for Swaziland Premier Soccer League, commended Limkokwing University for enabling the club’s existence, and urged the current members to keep the club alive, saying the survival of the club would greatly help in securing a brighter future for students when they graduate.
“I had an idea of what to expect in the industry, thanks to this club,” she said.
She went on to applaud the University’s holistic educational approach, which she said has helped her succeed in the industry.
“A Limkokwing educational background gave me confidence. I progressed commendably in what many perceived as a male-dominated industry. I broke through stereotypes and restrictive boundaries.”
One of the society’s founding members, alumnus Mancoba Mankhubu said hard work and persistence was what saw the society to existence, and it was also what would keep it going. He urged students to think creatively and be innovative in running the society, saying even though the club had achieved an admirable success, there was still a lot to be done.
“The society is now recognised by the Public Relations Institute of South Africa, which is a great achievement, especially in just one year, but we must think of innovative way to improve.”
The event ended with an awarding of certificates of recognition to the 19 members of the society, with the alumni opening themselves up to assisting in the society and advising students whenever they need it.