He is also active in community work, being the Chairman for a not for profit organisation called Pertubuhan Generasi Cergas Malaysia (PGCM). PGCM focuses on fundraising activities, where the proceeds are put towards running free workshops for underprivileged students and organising youth events.
Despite his many accomplishments, Patrick remains humble of all he’s achieved. Asked of what he considers to be his greatest success, he replies, “Just having the awareness to work on being a better person every day, being able to build a brand culture that is not about me, but about the bigger picture, a culture that would eventually be a platform that would be able to reach out and impact positively on millions of people.
He says to run a company successfully, it’s about being a leader, rather than a boss, and wanting to make a difference.
He believes in honesty and integrity, and he runs his businesses with the same attitude. “It’s all about matching actions with what we say is important to us.” Be it the youth or multinational companies that we work with, we believe the same approach applies. In every project the group undertakes, the team tries to steer clients in the direction of building their brand towards being a responsible corporate citizen by contributing to the planet and investing in community development.
‘It’s not just about making profit, it’s also about making a difference in terms of people and the planet.”
His advice to students and young graduates who are about to enter the industry is to have integrity and empathy, and also to take the attention from themselves, so that they are able to see the bigger picture.
“They should step out of themselves and observe themselves from a distance, reflect on why they want to do what they want to do,” he concluded.