Limkokwing - the Next Generation Marketing Leadership
Article, 18 December 2023
At Limkokwing University, the Foundation Department offers a dynamic module titled "Introduction to Marketing." This module is available to first-year and second-semester students majoring in business, information technology, fashion, or professional design. It comprehensively covers vital marketing aspects such as management, research, planning, pricing, promotion, distribution channels, and pricing strategies. The curriculum is meticulously structured, ensuring students gain an in-depth understanding of various marketing techniques.