Limkokwing University hosted the Fourth Malaysia Social Media Week Summit (MSMW 2016) from 7 until 11 Mar at the University’s Cyberjaya campus.
The summit was organised by Malaysia Social Media Chambers (SMC) and endorsed by the Malaysian Communication and Multimedia Commission (MCMC).
SMC is non-profit organisation dedicated to advocating and advancing the discipline of credible social media. Through best practises, industry education and member value, SMC advocates social media as a channel of solution to business challenges and a key component in the creation of brands ethically.
Themed “Engage, Educate, Entertain”, MSMW 2016 attracted social media professionals including executives, entrepreneurs, journalists, bloggers, brand managers, social media strategists, students, artists, activists and technology/media specialist to share their experiences.
Malaysia’s Urban Wellbeing, Housing & Local Government Minister, His Excellency Datuk Hj Abdul Rahman bin HJ Dahlan participated in this year’s summit to discuss the role of social media in global development.
He emphasised the importance of reaching the right target audience via social media platforms. According to him, social media provide easier communication with the public.
“When a crisis appears, you have to resolve it as soon as possible,” he said during the panel discussion. “You can communicate to everyone via Twitter and Facebook to cover all bases.”
Shane Dallas, Founder of The Travel Camel, added that the summit enable other participants to learn current trends and tools to become more effective with social media practises.
“MSMW 2016 is a great event to attend because you meet people from around the world including experts in social media,” he said. “Limkokwing University is a perfect vehicle for people to learn about social media.”
According to Asha Phillips, Accounts Director of CrowdTangle, the summit enabled social media practitioners to learn social media technology developments while following latest trends and happenings as well as networking opportunities.
“It is great to get different perspectives and different examples in one place,” she said. “Conferences like social media week are important because participants can learn from each other.”
She also added that social media environment presents new challenges whereby universities are becoming increasingly important for future graduates.
“Students would need to learn to use these new technologies because it would affect them in the industry they work in.”
Limkokwing University is committed to creating partnerships through collaboration with various institutions to provide students with the best educational experience. The University incorporates industry-related programmes to encourage students to engage with industry professionals and gain competitive advantage in a globalised market.