Fashion students presented their final projects to a panel of industry experts at Limkokwing London on 2 Dec.
The final-presentation concluded the recent Limkokwing University Global Campus Programme, a three-month study course through cultural immersion, in-depth research and exploration in London.
Seven students in their final semester conducted a magazine-style presentation followed by a 30-second television commercial which describes their marketing strategy and brand-specific sales tactics to a panel of industry experts.
These industry experts included MDesignLab Senior Artist Jake Morton, ATHE Chief Strategic Officer Joshua Jones, ‘ao textiles’ Director and Designer Emma D’Arcey and L Saha luxury fashion brand Founder Laboni Saha.
Fashion and Retailing students were tasked on 7 Sept to design a fashion brand with a realistic business plan to meet various industrial and ethical challenges.
They presented their product branding from inception and growth towards international recognition. The presentation described detailed proposal for each individual’s ethical brand, market research, business plan and projections for the company.
One example is ‘Allure,’ an organic brand that was created by Umi Aishah Abu Samah based on her market research.
She learned that 80% of her Malaysia based respondent’s preferred organic cosmetics while 78% chose Halal-certified cosmetics. She designed her products to meet customer requirements while sourcing organic materials to create long-lasting make-up.
I have gained so much in experience and knowledge,” said Lee Lay Chien. “The classes and industry visits have provided me with an informative learning experience.”
The three-month study programme enable Fashion and Retailing students to acquire relevant industry-related skills for their future business ventures. These included material production, market research as well as product presentation techniques through the university’s workshop sessions, research tours and industry talks.
Fashion and Retailing students also gained industry exposure by participating in career-focused programmes such as ‘Communication, Presentation and Performance Workshop’ by Marika Rauscher; ‘Video Editing and Fast Tracking Digital Video Editing and Story Telling in Motion’ by Dave Walker; and ‘Magazine Design and Layout’ by Rob Bye.
Students studied brand specific sales and marketing strategies that could be implemented for the international market. These brands were conceived to emphasise the importance of a sustainable business plan while attracting new consumers from a globalised environment.
The final-presentation allowed students to assess their own individual learning outcomes while improving their presentation skills to establish their own personal branding. This will enable them to enhance their career portfolios after completing their studies.
Limkokwing University emphasises a learning approach that exposes students to industry experts. Students are taught to understand their audience while developing their networking skills to compete in a globalised industry.