Creative Multimedia is the vehicle in which emerging technologies drive home the concept of multimedia communications in business, art and design, entertainment and education.

The creative media and information businesses have always been a crucial sector of the economy. Together, these sectors invest, produce and disseminate a huge array of content that educates, informs and entertains the public. It is this creative content that people are looking for when they are connecting to the Internet, activating their broadband connection, switching on their mobile phone or choosing a channel on their TV service. The creative and media sector is thus the true heart of the Information Society, as it represents the segment that is the most accessed and most accessible by the masses. The emerging content provider in the Information Society will be a professional who understands the authoring process and who is an expert in graphics, sound, video and text content production.

The BA (Hons) in Creative Multimedia programme provides students with an all-rounded knowledge on the four major components of Creative Multimedia: 2D Animation and Imaging, 3D Modelling & Animation, Video and Motion Graphics, and Interactive Web Design. This is a highly versatile, multi-disciplinary programme that centres on the principles and practices of multimedia design, production, management and evaluation.

This degree also focuses on the integration of theory and technology, and their practical application to current and emerging industry trends. An important feature is practical problem solving in multi-disciplinary teams using current and emerging technologies. The programme simulates the practice in the multimedia industry and allows students to develop more specialised skills in their chosen areas of interest and professional development.

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