The programme equips students with the highest level of professional creative communication skills through intensive industry practicals and creative thinking modules. In this three-year programme, students will be exposed to three majors: Advertising, Multimedia, and Broadcasting. Each major is designed to equip students with the skills and technological knowledge to contribute effectively in their chosen careers.
Cyberjaya
| Year 1 |
| Semester 1 | Semester 2 |
| Media, Culture & Society 1 |
Design Study 1 |
| Information Technology |
Professional Writing |
| Malaysian Studies* |
Media, Culture, Society 2 |
|
Bahasa Kebangsaan A/B* |
| Elective (Select one): | Elective (Select one): |
| Human Communications |
Introduction to Management |
| Advanced Business English |
Introduction to Marketing |
| Year 2 |
| Semester 3 | Semester 4 |
| Design Study 2 |
Advertising Creativity |
| Writing for Electronic Media |
Multimedia Technologies 1 |
| Introduction to Advertising |
Broadcast Media Production |
| Moral/Islamic Studies* |
Photography |
| Elective (Select one): | Elective (Select one): |
| Creative Studies |
Buyer Behaviour |
| Writing for Print |
Introduction to Public Relations |
| Year 3 (Multimedia Major) |
| Semester 5 | Semester 6 |
| Multimedia Production |
Visualisation & Animation |
| Graphic Design for Multimedia |
Multimedia Project |
| Multimedia Technologies 2 |
Multimedia Broadcasting |
|
Elective (Select one): |
| Internship |
| Mass Media Research |
| Year 3 (Advertising Major) |
| Semester 5 | Semester 6 |
| Media Planning & Strategy |
Integrated Marketing Communication |
| Advertising Management |
Advertising Campaign Planning |
| Copywriting |
Presentation Skills |
|
Elective (Select one): |
| Internship |
| Mass Media Research |
| Year 3 (Broadcasting Major) |
| Semester 5 | Semester 6 |
| Introduction to Screen Studies |
Video Documentary Production |
| Video Production 1 |
Video Production 2 |
| Introduction to Screenwriting |
Directing Workshop |
|
Elective (Select one): |
| Internship |
| Mass Media Research |