The programme deals with various research topics around the question on how multimedia data can be managed effectively and efficiently in information systems. The Multimedia Management programme provides non-business graduates who are in management positions, or who aspire to be in management positions, with contemporary management skills and knowledge in their areas of responsibility. The programme is designed for those who have a passion for multimedia from variety of disciplines, including art, computer science, film-making, entrepreneurship and engineering.
The MBA in Multimedia Management equips students with the essential management knowledge and an appreciation of the latest technologies much broader than their initial specialisation. Students undertaking this programme will study on the creative aspects of multimedia design, production and project management. This programme is aimed at students from a variety of backgrounds and experiences who wish to further their understanding and skills in multimedia, web design and production without concentrated emphasis on technology – related issues. This degree provides students with design and specialist skills for digital media, underpinned by a thorough grounding in multimedia production. Graduates may typically find employment in web and multimedia design and development, digital media industries, consultancy, teaching and research.
English certificate from a recognised institution of learning or IELTS 5.0/ TOEFL iBT 60 or equivalent. Students who do not satisfy the minimum English entry requirement must first take an English course at the University before proceeding into their Associate Degree programme. The duration of the English course will determined by an English aptitude test.
For non-Malaysian citizens, please refer to the Malaysian Qualification Agency’s (MQA) List of Overseas Qualifications & its equivalency with Malaysian Education System (PDF) to see if you qualify for this course.
Year 1 | |
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Semester 1 | Semester 2 |
Human Resource Management | Research Methodology |
Management | Financial Management |
Managerial Accounting | Managerial Economics |
Marketing Management | Interactive Multimedia |
Quantitative Methods for Business | Knowledge Management |
Year 2 |
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Semester 3 |
Strategic Management |
Project Paper |
Multimedia Project Management |
Technology & Innovation |
Multimedia Marketing |
KPT/JPS (A7618) 09/12
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