The university’s Facebook page was set up on November 14, 2007, and had gained 801,462 likes at press time, turning it into the “most liked” higher learning institute in the country. Its systems integration vice-president Datuk Timothy Lim said he came across the finding by chance on a website which had listed the top 15 universities with the most Facebook likes.

“We have been trying to improve the quality of communication with our students all along,” he said.

“With this finding, we can now gauge how well we are doing in the social media world.”

Thrilled over the achievement, Lim said they now aimed to double the figures by the end of the year.