Dato Sri Farah Khan, Founder and President of leading luxury retailer The Melium Group in Malaysia, gave a special industry talk to Limkokwing Fashion students on 30 March.
The Melium Group distributes more than 100 international luxury fashion and lifestyle brands, including high-end brands Givenchy, Saint Laurent Paris, Tod’s, and Hugo Boss. Her own fashion label, Farah Khan, currently retails in 44 major cities worldwide.
Titled ‘Designing Your Own Career in Fashion’, the talk was aimed at educating students on current opportunities in the fashion industry and how the students can take advantage of them.
In the talk, Dato’ Sri Farah advised the students that running a successful fashion business means being able to see and exploit opportunities. This means being able to establish personal contacts, create a business plan, come up with a branding and marketing strategy, and manage business on a daily basis.
Accordingly, she emphasised the need for practicality in education, especially in industries like fashion where most time is spent in actual practical activity. She said students need to be able to unleash their creativity to the fullest potential through their designs, and that a hands-on approach to education that puts creativity and innovation on the forefront is a step towards success in the industry.
”Never be afraid to embrace what you believe in,” she added.
She also advised the students to be more prepared as the fashion industry becomes increasingly competitive that staying relevant has been a major challenge.
Industry talks are regular events that Limkokwing University organises as they allow students to gain insights from experienced professionals and enable them to identify new market trends in order for them to succeed in the industry.