Master of E-Commerce
(N/0415/7/0003) (MQA/PA16724)
In the rapidly evolving digital marketplace, the role of e-commerce has become pivotal to the success of any enterprise. It demands a fusion of skills related to the power of analysis, excellent digital literacy and leadership. This intensive programme empowers you with the cutting-edge knowledge, practical skills, and strategic leadership needed to navigate the complexities of online retail, anticipate consumer trends, and drive sales in a virtual environment.
We will deepen your understanding of theoretical and practical e-commerce principles, covering digital marketing, logistics, analytics, and customer engagement. This skill set is vital for understanding search engine algorithms, leveraging social media platforms, and executing email marketing campaigns. Gain technical proficiency, platform management, data analytics and performance measurement as skills to stay abreast of technological advancements.
Graduate with the confidence and competence to lead thriving e-commerce operations as a skilled project manager, digital marketing expert, or e-commerce strategist. Equip yourself with the adaptability and knowledge to navigate the dynamic economic landscape, seizing opportunities and staying ahead of the curve and become a leader in the digital revolution.
We will deepen your understanding of theoretical and practical e-commerce principles, covering digital marketing, logistics, analytics, and customer engagement. This skill set is vital for understanding search engine algorithms, leveraging social media platforms, and executing email marketing campaigns. Gain technical proficiency, platform management, data analytics and performance measurement as skills to stay abreast of technological advancements.
Graduate with the confidence and competence to lead thriving e-commerce operations as a skilled project manager, digital marketing expert, or e-commerce strategist. Equip yourself with the adaptability and knowledge to navigate the dynamic economic landscape, seizing opportunities and staying ahead of the curve and become a leader in the digital revolution.
WHAT YOU CAN BE WITH A
Master of E-Commerce
Digital Marketing Director
Data Analyst/Big Data Analyst
Business Intelligence (BI) Analyst
IT Project Manager
Product Manager
Business Development Manager
Financial Analyst
Chief Information Officer
Digital Marketing Director
Data Analyst/Big Data Analyst
Business Intelligence (BI) Analyst
IT Project Manager
Product Manager
Business Development Manager
Financial Analyst
Chief Information Officer
Programme Structure
Entry Requirements
Either one of these :
-
A Bachelor’s degree in the field or related fields with minimum CGPA of 2.50 or equivalent, as accepted by the HEP Senate OR
- A Bachelor’s degree in the field or related fields with minimum CGPA of 2.00 and not meeting a CGPA of 2.50, can be accepted subject to rigorous internal assessment OR
- Candidates without a qualification in the related fields or working experience in the relevant fields must undergo appropriate prerequisite courses determined by the HEP & meet minimum CGPA based on No. 1 & 2.
For non-Malaysian citizens, please refer to the Malaysian Qualification Agency’s (MQA)
List of Overseas Qualifications & its equivalency with Malaysian Education System (PDF) to see if you meet the minimum entry requirements to obtain a student visa into Malaysia to undertake this course.
English Proficiency Requirement for International students
Either one of these :
- IELTS 6.0
- TOEFL iBT 60
- TOEFL Essentials (Online) 8.5
- CAE 169 (Cambridge Advance English)
- CPE 169(Cambridge Proficiency English)
- CFE 169 (Cambridge First English)
- PTE Academic/PTE Online 59
- Linguaskill 169
- MUET Band 4
- ELS – CIEP 109 (Certified Intensive English Programme)
“If we tried to think of a good idea, we wouldn’t have been able to think of a good idea. You just have to find the solution to a problem in your own life.”
Brian Chesky, Co-founder of Airbnb