Limkokwing Fashion Club debuted its new collection during the Gaya Koleksi Raya (GKR) Fashion Show on 14 May 2017.
The event is a collaborative effort by Andrews Models and it aims to bring together Malaysian fashion designers and brands under one roof to showcase their best collections for the Hari Raya Aidilfitri season.
It was sponsored by Fashion Valet and supported by Map, Publika, Laura Mercier, Miko Galere, Patchi, Tanamera, Muas Mo, Dora Hawn, Bowery, Ayaq, and Lulu.
Created by students for students, Limkokwing Fashion Club showcased over 10 pieces of its first Raya Collection along with over 30 Malaysian designers.
Dato’ Tiffanee Marie Lim, Vice President of Brand Creativity and Talent Development, echoed her excitement for the Raya Collection and mentioned that it is a new territory for Limkokwing Fashion Club.
“I’m really proud of the design team that has put this together. This collection is very different from what we are used to, but I think it’s very important to be current and relevant. This also shows how keen we are to work together with Fashion Valet,” said Dato’ Tiffanee.
She also thanked all those who showed support and encouraged Limkokwing Fashion Club to take part in projects such as the GKR showcase.
Seyed Pedram Mirsadeghi, fashion designer and lecturer, said he feels excited and proud of what the brand has achieved. “I am happy to be a part of this journey with Fashion Club. Being part of this event shows our growth and as it is, people are already inquiring about our collection before it hits the shelves,” beamed Pedram.
Last February, the University’s fashion label participated in the prestigious London Fashion Week and showcased its designs with some of the most-celebrated names in the fashion industry such as Julien MacDonald, Roksanda, Antonio Berardi, and iconic British brands Mulberry and Burberry.
He mentioned that taking part in the GKR fashion showcase is an important milestone for the Fashion Club after the brand’s success at the London Fashion Week.
Limkokwing Fashion Club currently has stores in Limkokwing University Cyberjaya campus, Midvalley Megamall, and Publika Solaris Dutamas in Kuala Lumpur, as well as Seminyak Village in Bali, Indonesia.
“What Limkokwing Fashion Club has done changed the game. I hope in the years to come, our young designers would be recognised and famous. Also our crew, those who make our videos and music, and everyone who supported us throughout this journey. I wish everybody the best,” concluded Dato’ Tiffanee Marie Lim.