The Global Classroom students visited the Hammersmith Tesco superstore to learn about one of the world's most successful business model and operation protocol.
The Global Classroom students visited the Hammersmith Tesco superstore to learn about one of the world’s most successful business model and operation protocol.
Tesco is a British multinational grocery and general merchandise retailer. It is the second-largest retailer in the world measured by profits (after Wal-Mart). It is the third-largest retailer in the world measured by revenues (after Walmart and Carrefour). It has stores in 14 countries across Asia, Europe and North America and is the grocery market leader in the UK (where it has a market share of around 30%), Malaysia, the Republic of Ireland and Thailand.
Students gained an insight into various day-to-day operations of a global chain of businesses. Deputy manager, Ms. Marsela Tafaj welcomed the students and introduced them to produce manager, Mr. Lido, who walked the students through various product logistics. He shared with the students the tasks involved in managing and extending the lifespan of various products.
Of particular interest to Limkokwing’s business and marketing students was how Tesco organises and plans their promotions, all based on high-end technology that can forecast consumer needs and develop sales patterns. Students were also fascinated with Tesco’s creative and innovative approach to sourcing local out-of-season and international products.
Students were intrigued to hear about Tesco’s humble beginnings. Founded in 1919 by Jack Cohen as a group of market stalls, this basic business expanded rapidly, and by 1939 he had over 100 Tesco stores across the country. With the growth, Tesco had to reposition itself, from its perception as a downmarket “pile ‘em high, sell ‘em cheap” retailer, to one which appeals across a wide social group, from its Tesco Value to its Tesco Finest ranges. The chain has grown from 500 stores in the mid-1990s to 2,500 stores in just fifteen years.
Kezia Eins Prananto, student in BA Professional Design said, “This experience really gave me a practical consideration for my final project and how I need to take into account product logistics in my creative process. I hope everyone can have this unique exposure and see the things we were shown.”
This insight into the industry taught students how they can adopt and implement the technology used in Tesco to boost their creativity not just in terms of branding and promotion, but also to consider the practical aspects of every day operations and management.