Many economists and economies estimate that tourism is the world’s single biggest industry both in monetary and employment terms. Tourism has become a lifestyle choice for many of the population of the developed world. Tourism is one of the largest industrial sectors in these economies. It can be the single largest industrial sector for less well-developed economies.

Malaysia, in recognizing the revenue potential of Tourism, has made the successful development of Tourism an economic goal. This is designed to build on the success to date of the Tourism industry in Malaysia.