Bachelor of Arts (Hons) in Professional Communication
FACULTY OF BUSINESS & COMMUNICATION (FBC) (R2/321/6/0156)(03/25)(A-5365)
The importance of communication as an integral part of individual success is recognised in this programme as it strives to equip students with the ability to communicate at all levels of society. Students are exposed to the varied skills of communication, advertising, public relations, writing and marketing as well as the soft skills of interacting well with people to enhance communication effectiveness.
Show Programme Structure
| Year 1 |
| Semester 1 | Semester 2 |
| Writing Skills for Communicators |
Writing for Mass Media |
| Communication Theories |
Communication in the New Economy |
| Public Speaking & Presentation Skills |
Principles of Public Relations |
| Introduction to Web Technology |
Advertising Creativity |
| Fundamentals of Organisational Behaviour |
Digital Imaging |
| Select One: | Select One: |
| Malaysian Studies |
Moral Studies |
| Co-Curriculum 1 |
Islamic Studies |
|
Co-Curriculum 2 |
| Year 2 |
| Semester 3 | Semester 4 |
| Writing for Creative Industries |
Media Audience Studies |
| Media Law and Ethics |
Communication Technology |
| Global Marketing |
|
| Major: Select One | Major: Select Two |
| Public Relations Writing |
Corporate Communication |
| Copywriting |
Managing Publicity & Media Relations |
|
Media Planning |
|
Strategic Advertising |
| Elective: Select One |
Elective: Select One |
| Public Relations Communications |
Consumer Behaviour |
| Advertising Agency Management |
Dynamics of Small Business |
|
Principles of Business Law |
|
Global Classroom |
| Select One | |
| Bahasa Kebangsaan A/B |
|
| Co-Curriculum 3 |
|
| Year 3 |
| Semester 5 | Semester 6 |
| Communication Research Methods |
Dissertation |
| Entrepreneurship |
Innovative Problem Solving Skills |
| Strategic Marketing Communication |
|
| Major: Select One | Major: Select One |
| Public Relations Campaign |
International Public Relations |
| Advertising Campaign |
Global Advertising |
| Elective: Select One |
Elective: Select One |
| Advertising Regulations, Issues & Ethics |
Internet Marketing |
| Public Relations Management |
Digital Advertising |
| Internship |
|
Freetown
| Year 1 |
| Semester 1 | Semester 2 |
| Civic Education |
Introduction to Advertising |
| French Language 1 |
Introduction to Social Studies |
| Business Communication Skills 1 |
Media Appreciation |
| Fundamentals of Computer Systems |
Professional Writing |
| Creative Studies |
Principles of Banking |
| Introduction to Mass Media |
Business Communication Skills 2 |
| Year 2 |
| Semester 3 | Semester 4 |
| Intercultural Communication |
Fundamentals of Organisational Behaviour |
| Introduction to Multimedia |
Principles of Business Law |
| Introduction to Web Technology |
Communications in the New Economy |
| Communication Theories |
Public Relations Principles |
| International Public Relations |
Writing for Mass Media |
| Public Speaking & Presentation Skills |
Global Classroom |
| Year 3 |
| Semester 5 | Semester 6 |
| Advertising Creativity |
Communication Research Methodology |
| Writing for Creative Industries |
Communication Management |
| Media Law and Ethics |
Corporate Communication |
| Public Relations Writing |
Managing Publicity & Media Relations |
| Copywriting |
Media Audience Studies |
| Global Marketing |
Entrepreneurship |
| Year 4 |
| Semester 7 | Semester 8 |
| Internship |
Innovative Problem Solving Skills |
| |
International Public Relations |
| |
Advertising Campaign |
| |
Internet Marketing |
| |
Digital Marketing |
| |
Academic Paper |
