Public Relations (PR) is the art and science of managing the communication between an organization and its publics to build a positive image in the marketplace, especially where it will have an impact on the sale of goods and services.

Every organization that is in this business of building a market for its goods or services and has a stake in how it is portrayed in the marketplace, will find it necessary to engage the Public Relations specialist.

With the realisation that Public Relations is an image shaper, contemporary management has come to regard Public Relations as a vital management function on par with other aspects like Marketing, Operations, Finance. The Associate Degree in Public Relations lays the foundation for young people to be successful PR practitioners, mastering the initial skills to be good communicators whether in print, in person and on the phone and how to match precise PR messages to meet company objectives.